11 November 2026 · Aditya Lotia · 1 min read
Our first numbers: six apps, three months, $58
Six apps in three months: about 6,250 installs and $58 in sales. Here is each app's share, and what the install count hides.
- Installs, Launch to 10 November 2026
- 6,250
- Revenue, Launch to 10 November 2026
- $58
The numbers
Every app we have was launched in the last three months, so this first post covers all of it: 13 August to 10 November 2026.
| App | Installs | Revenue |
|---|---|---|
| Kiri | 17 | $0 |
| Morrow | 4,740 | $1 |
| Defaultify | 374 | $52 |
| Permissify | 5 | $0 |
| Ripple | 5 | $5 |
| Wake Up | 1,110 | $0 |
| Total | 6,250 | $58 |
Installs are what the stores count as downloads: first-time downloads on the App Store and acquisitions on Google Play. About 5,710 were on Google Play and 538 on the App Store. Google Play rounds large counts, so Morrow's and Wake Up's figures are to the nearest ten. Kiri, Ripple and Permissify are too new on the App Store to have a count there yet.
Revenue is what buyers paid, before the stores take their share. Defaultify for Mac is sold outside the stores and has not made a sale yet.
What we shipped
- Six apps: Kiri, Morrow, Defaultify, Permissify, Ripple and Wake Up.
What worked
Defaultify earned $52 of the $58, from 374 installs. Its first sale was on 28 September and it has sold on eight days since.
Ripple made its first sale, $5, on 8 November, days after launch.
What didn't
Morrow had three of every four installs and earned $1.
An install is not a person using the app. Google Play also counts how many devices went on to open each app, and for ours it was about 1,520 of the 5,710 that installed. For Morrow it was 1,000 of 4,250. For Wake Up it was 302 of 1,060.
Kiri, Permissify and Ripple are new, and have 27 installs between them.
Next month
The next numbers post will cover the rest of November. After that, one post a month.
Every month so far is on the numbers page.